Global Leader in Recruitment Software for the Staffing Industry
July 28, 2022Major Producer of Beer, Wine & Spirits
July 28, 2022Retail
Leading Sports Retail Apparel Company
Our customer is a leading manufacturer of game-changing sports, footwear and casual apparel.
Key Business Needs
- Increase premium customer experience
- Consolidate ecommerce, retail and fitness customers in a single view
- Enhance customer engagement through website clicks, history tracking, coupons and marketing emails
- Increase revenue channels
Our Solution
- Enable seamless integration between Salesforce Commerce, Marketing Cloud data (customer, product, events) and Segment Platform
- Onboarding new customers quickly and manage customer orders efficiently with advanced analytics
Technology Use Cases
- Real-time data processing of Customer opt-ins based on customer profile changes
- Synchronize products in real-time for Salesforce Commerce Cloud from backend applications
- Synchronize customer and events data between Salesforce Marketing Cloud and Segment platform near real-time
- Setup API Manager and Analytics for monitoring
Results/Business Outcomes
- Improved customer engagement (premium vs non-premium) through marketing outreach
- New revenue channel from conversion of fitness application users
- Competitive edge over Nike and other leading fitness brands with a consolidated single view
- Targeted and customized promotions to increase customer retention