Major US Producer of Beer, Wine & Spirits
Major Producer of Beer, Wine & Spirits
Our customer is a leading producer and marketer of adult alcoholic beverages. They are the largest importer of Beer in the US and a leading supplier of Wine & Spirits.
Key Business Needs
- Increase visibility into the newly growing channel – online market.
- Improve targeted marketing efforts based on sales data by demographics and distribution.
- Ability to digest more data sources for quick analysis and insights
Our Solution
- Standardize attributes and metrics within the datasets and mapping them to internal attributes (across product, geography, time).
- Enabled single version of truth by linked data sources with internal data sets to perform actionable insights.
Technology Use Cases
- Automate data update and reporting processes.
- Consolidate disparate datasets and enable accurate tracking for marketing and sales teams.
- Synchronize online sales data with data from distributors, demographics data, and internal financial datasets (margins and profitability)
Results/Business Outcomes
- Gained visibility to online sales on a regular basis instead of the existing ad-hoc nature (due to manual efforts).
- Enabled targeted marketing efforts to premium retailers based on sales and demographics data linkage
- Reduced manual labor by IT spent on data cleansing efforts, so they can focus on driving actionable insights.